Innovetra Basket Analysis lets retailers explore and understand the relationships between their products and their customers.

A powerful but easy-to-use interface makes it simple to understand transaction data using true ‘train of thought’ analysis.

Innovetra Basket Analysis has helped some of Europe’s largest retailers to better understand the buying behaviour and preferences of their customers, leading to higher profit margins and more satisfied customers.

Innovetra Performance Analysis is a specialised data analysis and presentation suite, specifically designed to make key information easily accessable to decision makers throughout the retail business.

Using specialised analysis and visualisation techniques, Innovetra Performance Analysis delivers accurate business metrics quickly and easily to:

 · Buyers

 · Category Managers

 · Promotions Management

 · Directors